Facebook Introducing “WhatsApp Business App” is the good news after the big changes in Facebook “the number One in the social channels”.
Last week Facebook made a controversial announcement, you will see less public content, including news, video, and posts from brands and instead prioritize content to encourage meaningful social interactions with family and friends over passive consumption.
It means, higher advertising costs.
The implications for this decision are massive, especially for brands and publishers. For a long time, it was a very good strategy, as facebook generated incredible amounts of traffic, but Zuckerberg´s announcement changes that.
The Good News is….
( Android only for now, available in UK, US, Mexico, Indonesia and Italy ) will help companies to get a better connection with their clients and settle presence on whatsApp.